Level Up: How to Increase Sales for an Online Business

Level Up: How to Increase Sales for an Online Business

The following contribution is from another author.

The internet has made it possible for anyone to start an online business, whether it’s a simple Facebook post in buy and sell forums to dedicated e-commerce websites with never-ending product listings. People are gravitating to online shopping due to the convenience it brings, no matter your location. Its growth can be attributed to the increased usage of mobile devices, with sales made through smartphones increasing by 15% since 2016. Additionally, technological advances such as cloud storage and online payment options have boosted the industry even further, with sales projected to increase to 4.5 trillion in 2021. Given the huge potential of online retail, business owners should consider keeping these tips in mind to level up their e-commerce game.

Invest in High-Quality Product Photos

Humans are visual creatures with half of the brain devoted to processing images. Much is true in online businesses where customers mostly rely on product photos to decide whether to buy or not. Blurry images, poorly lit shots, and tiny thumbnails might dissuade your website visitors from availing what you’re selling no matter how good it is. Getting a professional photo editing service can ensure high-quality images of your products.

Include Customer Testimonials and Reviews

Build trust for your online business by showcasing positive customer feedback in shoutouts, regular posts, or in a dedicated space on your website. Testimonials from satisfied customers have a greater pull and influence on prospective clients than the best sales copy. It creates an atmosphere of credibility and professionalism in their minds that will overcome initial hesitations.

Go for Authenticity Instead of Exaggeration

Clickbait titles and exaggerated statements might bring a handful of people to your website, but they only translate to disappointment and bad reviews. Today’s consumers have less tolerance with empty promises and hyperboles. Strive to be honest, friendly, and straightforward in all of your materials from the landing page to email campaigns. You’ll be able to create a loyal community by being authentic.

Create a Sense of Urgency

People responding to incentives is a fundamental principle of economic analysis. Create a campaign and urge people to act immediately through time-sensitive offers and limited-edition products. This will lead to more sales conversions because customers will want to avail of your products to avoid missing out on a steal.

Smoothen Out the Checkout Process

Unlike in brick-and-mortar stores, customers shopping online are more prone to distractions. They could easily browse through your selection and come close to buying until a cute cat video jumping from surprise holds their attention. Shopping cart abandonment is a common occurrence in e-commerce with an average rate of 81%, according to retail marketing firm Listrak.

Make it easy for your users to check out by eliminating all unnecessary steps that could dissuade them from buying. Include an option to save their credit card details for easier check out the next time they visit your site.

Give a Freebie

Everyone loves free stuff, whether it’s a no-obligation trial to a software or an educational e-book about being productive. Giving your customers a taste of your products will tempt them to buy it and improve their perception of your brand. This is also a great way to incentivize them to sign up for your mailing list.

As online businesses grow in size and number, so does the competition and need to become relevant. Business owners must continuously innovate and implement measures to retain their customers and keep them coming back for more.


Eric is the creator of At Home in the Future and has been a passionate fan of the future since he was seven. He's a web developer by trade, and serves as the Director of Communication and Technology for a large church in Nashville, TN (where he and his family are building a high tech home in the woods).

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