The following contribution is from another author.
For small businesses or startups, brand identity design plays a critical role in establishing great visibility online. It is the first impression you leave on your potential customers and the image you want to depict to the market. So, if your visual brand design can effectively entice your target audience, you’re less likely to make any sales in the first place.
In general, brand identity design relates to your business’ packaging, logo, photography, design style, colors, and so on. Such visual pieces project your company’s quality, values, trustworthiness, and intentions. Now, how can your startup create a brand identity design that stands out? Here’s how.
Be clear with what you offer
Going overboard isn’t always a good idea when it comes to design. When working on your brand identity design, you should only focus on what your startup is all about. If you are opening a business that sells natural, organic beauty products, avoid using pictures of commercial or synthetic items around your web pages. Avoid using images or graphics that do not relate to what you’re offering, as it will only confuse your potential customers. Make your brand identity and products the stars of your design and marketing.
Choose a format to stick with
Among the most important part of your brand design is the format of each content piece you produce. This could be opting for a minimalist scheme or a bright and radiant theme. Choose a format that suits your brand’s personality. But whatever your scheme and format are, make sure to apply it to every design you create.
Use the same color palette, fonts, and design style on every page of your website. If you’re opting to show your creativity and try out design changes on your marketing materials, be sure not to overdo it.
Create a mobile-friendly web design
Designing a good website can be challenging, but it’s necessary. Ideally, you should have a responsive layout that will look great regardless of the capabilities and size of the device. Expert web designers also recommend going for a simple design using less than five colors, a maximum of three fonts, and expressive graphics. Another important element of a good web design is visual hierarchy, which helps create a focal point. This can be done through imagery, color, size, typography, style, and texture.
Design a unique logo
Just like with your website, your brand’s logo should be simple in terms of color, shape, and font. Utilizing too many colors and fonts in the logo will make it hard to recognize and remember. A simple, uncluttered logo will make a positive first impression on your audience. Make sure not to go overboard with the special effects. A good logo design can be used almost anywhere, from your website, newsletters, promotional materials, to content. Use vector graphics to ensure the design will stay consistent when resized.
Use high-quality, scalable photos
Creating a good brand image can be more achievable by producing nothing but high-quality photos across all your content or web pages. It can help increase site traffic and user engagement and reduce bounce rates. Premier photo quality is even more critical for selling your products, particularly if you’re offering an item that highly depends on aesthetics or image.
For instance, if you’re a jewelry shop, customers shopping online expect to see high-resolution images of your products. Acquiring a jewelry photo-editing service can help you get to capture your customers’ interest. If photography isn’t your forte, you might also want to consider hiring a professional photographer.
Utilize icons in your content
Using icons to support your website’s content is also an important element in establishing brand identity. Icons help makes your content visually interesting and more engaging. Design experts also claim that adding icons can help in paragraph breaks, making it easier for the readers to read and appreciate the content.
The good news is, when it comes to icons, size doesn’t necessarily matter. Small and large icons offer the same level of visual interest to the audience. In design your icons, experts suggest focusing on three things- form or the icon’s underlying structure, aesthetic unity or the design elements, and recognizability or the thing that makes your icon unique.
An impressive design is necessary to establish brand recognition and credibility in today’s digital market. It is the key to your startup’s success. Follow these tips and make quality brand identify design a part of your strategy, and you’ll surely forge a solid online reputation with ease.
