The following contribution is from another author.
Certain website issues could be having a negative impact on your business. Below are just a few common website woes experienced by business owners, and what you can do to fix them.
Ugly/boring design
Does your website design feel a bit plain? Or perhaps it looks dated or has lots of clashing colors? If you can see this yourself, chances are that visitors can too. Redesigning your website could be necessary. If you used a website builder, you may be able to play around with different themes and templates. Hiring a web designer is likely to be the best option for spicing up your website graphics and overall appearance.
Slow loading pages
Do web pages take forever to load? Impatient visitors are likely to abandon your website if this is the case. It’s important that you improve the loading speed of your website – ideally down to 3 seconds. There are many things that can cause a slow loading website ranging from too many high resolution images to too much embedded third-party media. A slow website host could be one of the biggest culprits – consider looking into a faster option like WooCommerce hosting. Faster hosting will cost more, but is ultimately worth it, as you’ll retain more visitors.
No traffic
Hardly getting any visitors? If your website isn’t getting any traffic, it’s because it’s not being marketed effectively. One of the biggest things that can affect traffic is search engine rankings – if you don’t show up until the 10th page of Google, you can expect to not get much traffic. Consider investing in search engine optimization (SEO) to help boost your rankings. It’s worth also sharing website content on social media and printing links/QR codes on any flyers or business cards you create. PPC advertising can also build traffic.
Visitors don’t turn convert
You’re getting visitors, but no customers. Why is this the case? There are all kinds of possible reasons for this issue, however most of these can be boiled down to one of three issues: 1) visitors don’t understand what you’re offering 2) visitors have no need for what you’re offering and 3) visitors don’t like the price of what you’re offering. Consider offering clearer product information, diversifying your inventory or adjusting your prices to see what happens.
Security concerns
An insecure website will cause you to lose the trust of customers – or worse customers will end up having their money or data stolen. Make sure that your website has an SSL certificate and that it is well-maintained in order to keep it secure. Using a secure hosting provider can help too.
Frequent bugs
Do call-to-action buttons keep breaking? Are pages coming up with error messages? Are graphics not displaying properly? All of these bugs can result in a poor customer experience and may even prevent customers from being able to buy your product. Its bugs are starting to occur, make sure to get these fixed. This may require hiring a developer to solve them.
