Top Digital Marketing Strategies to Employ amid the COVID-19 Pandemic

Top Digital Marketing Strategies to Employ amid the COVID-19 Pandemic

The following contribution is from another author.

Digital marketing has never been this important. In the wake of the COVID-19 pandemic, most consumers and businesses have gone digitalin pursuing business transactions. Think of the eCommerce industry and how customers purchase goods or items via online platforms. Think of delivery services where consumers order and get their food supplies and groceries delivered right at their doorsteps.

As a business, you must do what it takes to market your business and promote your products or services online amid the COVID-19 crisis. The best course of action is to resort to digital marketing, which has become more imperative now than ever.

There are a few online marketing strategies you can implement for your business. That said, here are top digital marketing strategies you can employ during this pandemic:

1. Search Engine Optimization (SEO)

SEO is considered one of the pillars of digital marketing. This process entails optimizing a website for excellent user experience (UX), producing valuable content with relevant keywords, and building backlinks. When done correctly, it can put your site and content on top of the ranking in the search engine results pages (SERP).

For instance, you have an online business. For your eCommerce SEO, be sure to update your site, create relevant content, and develop site linking. By doing so, you’ll increase the online visibility and website traffic of your eCommerce business. Ultimately, you’ll be surprised at how more and more customers will visit your site and may end up making successful purchases.

2. Pay-per-click (PPC) Advertising

If your SEO strategy isn’t successful, there’s another approach you can employ. That is the implementation of your PPC campaign, which also aims to boost your web presence and site traffic. However, what makes it different from SEO is that you have to pay for every successful click. Here are types of PPC ads you may consider:

3. Email Marketing

When it comes to digital marketing, an email campaign has long been proven effective. The process involves sending promotional emails to either your prospective or regular customers.

If you have regular customers, obtain their email addresses and send them regular updates about your business and the products or services you offer. But to gain new customers, conduct research, and perform due diligence to generate qualified leads. From there, you can send promotional emails to these prospects.

4. Content Marketing

There’s no denying the power of content marketing. Think of blog posts and how they resonate well with your target readers. Consider promotional video clips with an advertisement maker and how they can easily and quickly catch people’s attention. That is not to mention product photography used for marketing goods, items, or properties.

That said, be sure to produce and post content pieces consistently. Not only will this boost your on-page SEO (creating content with keyword integration), but doing so will help you reach out to your target market. After all, content is king in the digital realm.

5. Social Media Management

Did you know that social media marketing has become increasingly popular in recent years? But this has become more useful and relevant during this pandemic. Why? As people have got stuck online, they have heavily relied on social media channels. These channels include Facebook, Instagram, Twitter, WeChat, and Messenger.

As a business, you must take advantage of the power of social media. Through these channels, you can display your ads and post valuable content. You can also engage with your customers and build an online community of loyal customers. Just make sure to be engaging, highly strategic, and creative in your social media marketing.

The power of digital marketing

In this time and age, we can no longer ignore the power of digital marketing. It has become more relevant during this COVID-19 pandemic and will continue to thrive in the years to come. As such, consider the online marketing strategies outlined above, from SEO to email marketing down to social media management.

In addition, study your industry, target market, and various digital channels. From there, you’ll determine what online marketing campaigns to implement for your business. Ultimately, you must harness the power of digital marketing for your business to grow and flourish, even amidst the pandemic.


Eric is the creator of At Home in the Future and has been a passionate fan of the future since he was seven. He's a web developer by trade, and serves as the Director of Communication and Technology for a large church in Nashville, TN (where he and his family are building a high tech home in the woods).

1 comment

  • Now digital marketing is driving many businesses including e-commerce. Particularly my company. However, not everyone can control their companies, deliveries, and sales well all at once. I decided that I need to create solutions for this by collaborating with the company who can develop software for me

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